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Why is blogging an effective strategy in online marketing?Added on: August 11, 2008 11:48:01 The website as we know it is dead. Blogs have quickly replaced traditional static websites as a content rich, trustworthy and interactive means of communicating to every different demographic on the web. By keeping a blog interactive, you create a dialogue between yourself and visitors. This allows others to link back to your site and comment on your articles, creating an organic buzz that search engines take notice of. A trustworthy blog is more likely to be linked to by other webmasters, users, directories and search engines if they include things like a privacy policy or physical address. These signs of quality show that you are a real entity and are less likely to spam or mislead those looking at your site for relevant information. Other items looked for in a trustworthy site are availability, credibility, authorship, external links and legality. A good blog has a clean layout, content that is unique, insightful and regularly updated and most importantly worth subscribing to. Subscribers are most likely to comment on your content and provide links back to your blog. If you create and maintain a blog that you would subscribe to or visit multiple times a week, you have already taken an edge on your competition. This also helps one of the most basic strategies of SEO by being able to think like a visitor, and what you would search for to lead you to your own site. Your business is your passion, share it with the world with a blog from Dev Element. http://www.develementllc.com/004140
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